Today, Etiqa is a true multi-channel distributor of Insurance and Takaful products via its 18,000 agency force, 31 Insurance and Takaful branches, more than 399 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other.

At the core of the Etiqa brand is the essence of humanizing Insurance and Takaful. In an industry where agreements are typified by triplicate and fine print, Etiqa seeks to humanize the process by breaking down boundaries through clarity, strength and good conscience. With rock solid foundation, Etiqa is able to provide a unique ability to work hand-in-hand with customers enabling them to live richer lives.

Backed by Malaysia's largest bank, Etiqa's rock solid financial standing puts it in good stead to become the No.1 insurer in Malaysia. Etiqa is already in pole position for the Takaful businesses with a market share of 44% percent in 2011. Etiqa is ranked no. 1 in Combined Insurance and Takaful business for both Life/Family (new business) and General.

For seven consecutive years, we have been listed as the #1 Insurance brand in Interbrand’s 100 Best Global Brands. This is achieved with our commitment to support our customers, both individuals and businesses, at every stage of their lives by providing products and services that meet their needs, including insurance, personal protection, savings and wealth management.

Our areas of expertise are reflected in a range of products and services adapted to the needs of each customer in three major business lines: property-casualty insurance, life & savings, and asset management.
 

Strong International Presence

The AXA Group is committed to international expansion and has already established a strong presence in the Asia-Pacific Region, maximizing opportunities for future growth.

Kurnia Insurans (Malaysia) Berhad (the former entity of AmGeneral Insurance Berhad) was incorporated on 30th December 1978. Back then, it was known by another name – Industrial and Commercial Insurance. It established its present brand name, Kurnia Insurans in 1991.

On 26th September 2012, AmBank Group and IAG International Pty Ltd (IAG) acquired 100% equity interest in Kurnia Insurans via AmG Insurance Berhad, and the combined businesses of AmG and Kurnia emerge as Malaysia’s general insurer and a clear market leader in motor insurance, delivering significant competitive advantage.

The new entity for this combined business, AmGeneral Insurance Berhad (AmGeneral) continues to trade under its two trusted brands Kurnia Insurans and AmAssurance. These brands are the face of the company to its agents, customers and the general public.

Kurnia Insurans' success is founded on fair business practices, which protect the legitimate interests of its policyholders and offers business opportunities to its service providers.

Serving more than 4 million customers, Kurnia Insurans offers extensive general insurance products and services, ranging from motor to commercial and personal lines insurance plans.
"Excellence in Service"

Syarikat Takaful Malaysia Berhad (Takaful Malaysia) was incorporated on the 29th of November 1984. It commenced operation on the 22nd of July, 1985 prior to its official launching on the 2nd of August 1985 by the then Prime Minister of Malaysia, Tun Dr. Mahathir Mohamed.

The incorporation of Takaful Malaysia was based on the recommendation of the “Task Force on the Study for the Establishment of an Islamic Insurance Company in Malaysia” (Task Force) set up by the Government of Malaysia in 1981. The Task Force in its report concluded that a takaful company based on the principle of al-Mudharabah would be a viable venture in view that its participants would have the opportunity to save, invest and earn profits based on this principle.